Enterprise Operations & Financial Performance Executive
Healthcare • Multi-Site Operations • Franchise Partnerships • Governance • Growth • Marketing
Building Stronger Organizations.
Delivering Measurable Results.
Enterprise operations leader with more than 35 years of experience strengthening complex organizations across healthcare, multi-site operations, franchise environments, physician enterprises, joint ventures, and consumer-facing service organizations. Recognized for aligning operations, finance, governance, marketing, and stakeholder partnerships to improve performance, support growth, and build scalable organizations.
Build Operational Infrastructure
Design operating systems, accountability structures, and cross-functional workflows that improve execution across healthcare, multi-site, franchise, and service-based organizations.
How I Strengthen Organizations
Strengthen Financial Performance
Improve revenue performance, cash flow, vendor strategy, cost controls, and KPI discipline to support informed decisions and long-term financial stability.
Accelerate Growth & Strategic Alignment
Align leadership, governance, marketing, partnerships, and market execution to launch services, strengthen organizational positioning, and deliver sustainable results.
How I Lead
Clarity in strategy. Discipline in execution. Accountability for results.
I connect strategy to the people, systems, partnerships, and performance measures required to execute it. Across healthcare, multi-site, franchise, joint-venture, and service organizations, I partner with executives, physicians, operational leaders, marketing teams, agencies, vendors, and external stakeholders to establish priorities, resolve barriers, and convert business objectives into measurable outcomes.
Leadership in Action
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Align operations, finance, governance, growth, marketing, and organizational priorities.
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Develop accountable leaders and build scalable systems that reduce dependence on any one individual.
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Use financial and operational data to guide decisions, identify risk, and measure performance.
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Communicate directly, address constraints early, and maintain focus on the enterprise objective.
35+ Years Across Complex Organizations
Multi-Site • Franchise • Joint Venture
Finance • Operations • Governance • Growth
Executive • Physician • Partner Alignment
Find the Yes
Find the Yes is my leadership philosophy: understand the objective, identify the constraints, evaluate the risk, align the right stakeholders, and determine the most responsible path forward.
I bring direct communication, disciplined follow-through, financial stewardship, and practical problem-solving. My role is not simply to resolve the immediate issue, but to strengthen the organization’s ability to perform after the work is complete.
Core Leadership Principles
✓ Develop capable, accountable leaders.
✓ Build systems that scale.
✓ Protect financial and operational integrity.
✓ Deliver results that endure.
Executive Capabilities
Connecting strategy, people, and performance to move complex organizations forward.
Enterprise & Multi-Site Operations
Builds scalable operating models, accountability structures, workflows, and performance systems across healthcare, franchise, joint-venture, and service organizations.
Financial Performance
Strengthens revenue performance, cash flow, cost controls, vendor strategy, KPI discipline, and operational decision-making.
Growth, Marketing & Market Execution
Aligns service launches, strategic messaging, internal marketing teams, external agencies, stakeholder engagement, and market priorities to support sustainable growth.
Governance, Partnerships & Risk
Strengthens executive and board reporting, regulatory readiness, physician and franchise relationships, partner alignment, and organizational accountability.
Selected Experience
Across healthcare, multi-site, franchise, joint-venture, and enterprise environments, I have built operating infrastructure, strengthened financial performance, supported growth, and aligned leaders, partners, and teams around execution.
Advanced Cardiovascular
Dual-Site ASC Operations
Business Administration • Financial Performance • Growth • Governance • Regulatory Readiness
Spine Institute of Florida
Multi-Site Orthopaedic Operations
Practice Administration • Revenue Cycle • Growth • Physician and Partner Alignment
MedExcel USA
Urgent Care Enterprise Development
Enterprise Operations • Finance • Expansion • Joint Ventures • Physician Partnerships
Enterprise & Franchise Operations
Corporate Shared Services • Franchise Relations • Ophthalmology • Consumer Healthcare • Training & Market Execution
Selected Organizations:
GE Client Business Services • Eye Centers of Florida • Crystal Vision Associates • Luxottica • Cohen’s Fashion Optical • Bosley Medical Institute • LCA-Vision • Kelly Services • NJ Eye Center
Measurable Results
Executive performance is measured by results. Across complex, multi-site, joint-venture, and healthcare environments, I have delivered measurable growth, revenue expansion, stronger financial controls, and sustainable operating performance.
70%
ASC Procedural Volume Growth
Built infrastructure supporting approximately 70% growth over baseline, including rapid EP/AFib program expansion.
$30M
Service-Line Revenue Increase
Expanded service lines across a 100+ location network, contributing to a $30 million revenue increase and $2.43 million in profit.
$8M
Urgent Care Revenue Growth
Improved utilization and daily site volume across 27 urgent care centers and two hospital joint ventures, supporting approximately $8 million in revenue growth.
40%
Reduction in Aged A/P Exposure
Normalized vendor aging, cleared 91+ day balances, and strengthened payment prioritization and cash-flow controls.
Operating Environments
Ambulatory & Physician Services
Ambulatory Surgery • Cardiology • Orthopaedics • Ophthalmology • Plastic Surgery • Multi-Site Operations
Urgent Care & Joint Ventures
Enterprise Operations • Hospital Partnerships • Expansion • Physician Alignment
Ophthalmology, Optical & Franchise
Franchise Relations • Retail Healthcare • Field Operations • Revenue Growth • Market Execution
Enterprise Shared Services
Payroll • Training • Tax • Travel & Expense • Accounting Support • Cross-Functional Process Improvement
Experience across healthcare, franchise, enterprise services, and consumer-facing organizations has shaped an adaptable operating perspective across varied ownership models, regulatory requirements, and stages of growth.
Selected Organizations
Kelly HomeCare • Kelly Healthcare
What Leaders Say
Selected recommendations from physicians, executives, and organizational leaders who have worked directly with me across healthcare and complex operating environments.
Wendi provides more than necessary in all areas of support of staff, patients and doctor detailing. She possesses a tireless work ethic, relentlessly seeks improvement and strives for excellence.
Christopher Sells
Senior Medical Robotics Executive | Former General Manager
I highly recommend Wendi. Her commitment to client success and tangible results makes her a valuable partner for any business.
Mark Fromer, MD
Founder | Ophthalmology Practice | Physician Executive Partner
A self-motivated, competent, forward-thinking leader, Wendi is able to effectively communicate with all levels of employees across various sectors within healthcare organizations, e.g., hospitals, clinics, independent practices and laboratories. Wendi's Team Effort approach served in her district's overall success in winning our nationwide "Branch of the Year." Highly Recommend.
Jeanette Gulbronson,
Western Regional Manager | National Healthcare Services Organization
I found Wendi extremely dedicated and superb in each of her professional tasks. Her strong leadership and management abilities paired with her diligence, precision and reliability allow for quick adaption to change management thereby increasing productivity, morale, optimized patient pools and conversion factors. I have absolutely no hesitation in giving her my highest recommendation.
Noel K. Digby, MD, FACS
Associate Surgeon | Surgical Practice | Physician Colleague
Let's Connect
For executive leadership, enterprise operations, multi-site performance, franchise partnerships, growth, or advisory opportunities, please reach out.
Mobile
845.553.4793
Location
Central Florida
Availability
Central Florida | Open to Central and North Florida, select remote opportunities, and roles requiring domestic travel